| In order to keep clean company records and | | | | software reads the barcodes giving companies |
| maximize the benefits of corporate data and | | | | less expensive rates in the process. |
| mailing lists the following steps should be taken for | | | | Step 4 |
| more prosperous marketing futures. | | | | Make sure you use codes or some form of |
| Step 1 | | | | recognition on mailing materials themselves so |
| Make sure to use duplicate elimination software | | | | when the customers respond you tell which |
| such as Maxdup or other software for correcting | | | | marketing approach worked best. Without using |
| the names and addresses that your marketing | | | | some form of tracking method the mail is just |
| lists comprise. This type of program provides | | | | going out and doing much les to help future |
| merge/purge accuracy because it uses | | | | endeavors. This will have to be set up ahead of |
| revolutionary pattern recognition techniques which | | | | time and planned out with the marketing group at |
| identifies and eliminates duplicate records. You can | | | | the company or outsourced to the appropriate |
| specify up to 256 different input files, duplicate | | | | group. |
| tags, and identify frequent buyers to help | | | | Step 5 |
| customers focus on their specific marketing goals | | | | Review. After the designated amount of time has |
| and prospects. A company software program can | | | | passed you are ready to evaluate the |
| save you postage and time and enhance their | | | | performance of your marketing work. Was the |
| corporate image by eliminating unnecessary | | | | approach correct? Was the list merge purge |
| mailings and costly returns. | | | | successful? Id you eliminate duplications and |
| Step 2 | | | | returns? Was the price you paid for the mailing |
| You will want to match your mailing lists to the | | | | the best you could have gotten and was the |
| USPS national change of address, more commonly | | | | return on investment in line with expectations? |
| referred to as NCOA, in order to make sure | | | | It is not enough to simply take a list and mass |
| those potential customers you have that may | | | | email or mass mail to them without regard to the |
| have moved within the last few years receive | | | | accuracy and success rate of the effort. There |
| the marketing literature you intend for them. | | | | needs to be a focus and way of grading the |
| Approximately 25% of the country households | | | | results for effectiveness. By planning it out |
| move every 3 years so if you are mailing millions | | | | carefully and using the outlined methods above to |
| of pieces of mail the amount of wasted money is | | | | hone the lists and get the best return on |
| staggering. | | | | investment you are bound to have better results |
| Step 3 | | | | and a more successful business. With technology |
| Next, make sure you get the best possible | | | | and software more available than ever it is |
| postage rates for your mailings. After you merge | | | | mandatory that you take advantage of benefits. |
| purge your lists and check for accuracy of the | | | | Search online for tools that will make be able to |
| addresses using intelligent mail barcodes can | | | | organize and clean your corporate data when it |
| greatly reduce the cost. They speed up the | | | | becomes to big to effectively do manually. |
| processing at the postal facilities and USPS | | | | |