| From sports cars to spy cameras, power tools to | | | | phone lets you check your email, play your |
| wireless power gadgets--guys love technology. | | | | favorite music, and even download a movie or |
| Most men have at least one high-tech obsession. | | | | television series in addition to keeping in touch with |
| It could be the latest gas grilling equipment, a | | | | your friends. A well-made power tool lets you |
| cutting edge fly rod, the newest graphite golf | | | | build anything from furniture to sailboats to |
| clubs, computers, electronics--the list goes on and | | | | motorcycles from the ground up. Guys love |
| on. It's obvious that guys love gadgets--but why? | | | | gadgets because they don't just make our lives |
| Here are just a few possible reasons. | | | | easier--they make impossible achievements |
| The "Wow" factor. Let's face it: a shiny new | | | | commonplace. |
| techno-toy is cool. From the latest plasma screen | | | | Entertainment value. Technology doesn't just |
| TV's to slender, stylish mobile phones, a beautifully | | | | improve our lives--it also makes things more fun. |
| designed machine is sure to catch a guy's | | | | Entertainment technology has come far in the |
| attention. Many gadgets are designed to maximize | | | | past decades, from early radio and television to |
| the coolness appeal: electronic card shufflers for | | | | cutting-edge plasma screens, video games with |
| the card shark in your family; sleek Mp3 players | | | | astonishing graphics, and more. No matter what |
| and mobile phones that look good out on the | | | | you like to do for entertainment, technology |
| town; computer speakers that look like | | | | takes fun to a whole new level. And it's |
| contemporary sculpture. The "wow" factor is | | | | everywhere in our culture--almost everybody has |
| elusive, and it's usually a combination of style and | | | | a television, a radio, a CD collection, a computer, |
| function. | | | | and many other gadgets. Today, even our most |
| It's all about status. Cutting edge technology is a | | | | simple and familiar toys have been given a |
| status symbol. And even those of us who insist | | | | technological overhaul: dolls walk and talk; teddy |
| we don't care about such things get a secret thrill | | | | bears play songs and tell stories; and toy cars |
| from owning the latest and greatest. Those | | | | have remote controls. |
| gadgets cost money, and they send a signal that | | | | The cutting edge is addictive. Once you get into |
| the owner has it to spare. They also give the | | | | techno-toys, it's hard to stop. You get excited |
| impression that the owner is educated, trendy, | | | | when you see the newest model out on the |
| and plugged-in. Most social species have ways to | | | | market. You read about the new features, you |
| determine status among their members, and | | | | watch the reviews, you comparison shop until the |
| human beings are one of the most complex social | | | | price comes down--and then you jump on the |
| species in the world. Techno-gadgets are just one | | | | best deal. If you love gadgets, it's hard not to |
| way guys can display their status among their | | | | keep up with the latest trends. No matter the |
| peers. | | | | type of tool, the technology industry is making |
| They make guys feel like kids again. Most guys | | | | new developments every year. This year's |
| start their love affair with gadgets at an early | | | | gadgets have more to offer than last year's, and |
| age. Little boys love remote control cars, video | | | | next year's techno-toys are sure to make this |
| games, kid-sized tools, and more. A new gadget | | | | year's look like stone tools. When you're into |
| can make a guy feel like a kid again. Playing with | | | | technology, it's tough not to keep up with the |
| high-tech toys is something that never changes. | | | | latest trends. |
| It's engrossing, fascinating, and fun--just like it was | | | | It's not just men who love gadgets. Women are |
| when he was a kid. Most guys get just as excited | | | | also getting involved. In fact, it's likely that the |
| now when they're given a gadget for Christmas | | | | sleek, graceful lines of today's technology, from |
| as they did when they were much younger. No | | | | thin plasma screen televisions to stylish mobile |
| wonder gadget gifts are a quick and easy way to | | | | phones and Mp3 players, are designed to appeal |
| a man's heart. | | | | to women as well as men. Technological advances |
| Believe it or not--they're practical. Gadgets let you | | | | have made it possible for us to do things our |
| do things you couldn't do otherwise. A | | | | ancestors never dreamed of. With everything we |
| cutting-edge laptop can let you do everything | | | | can do with gadgets, it's hard not to love |
| from recording your own music to building your | | | | them--no matter who you are. |
| own e-commerce business. A feature-packed cell | | | | |