Developing a Basic Financial Model - Part I - The Income Statement

Excel is probably the most popular spreadsheet ingenerates before any financing decisions are
use today, and certainly a mainstay of investmenttaken into account. This number is also referred
banks, private equity firms and hedge funds. Itto as EBIT (earnings before interest and taxes),
offers a tremendous amount of flexibility toand when you add back all depreciation,
develop a wide array of financial computations,amortization and other "non-cash" charges, you
ranging from simple, static calculations to complex,arrive at EBITDA (earnings before interest, taxes,
dynamic analysis. In order to effectively developdepreciation and amortization). EBITDA is and
financial models for use in valuation analyses orimportant calculation in the financial analysis world
forecasting, it is important to understand howbecause it represents the cash income earned for
companies show their information. This article is anrunning a business. This is the figure used in many
overview of the link between the basicindustries to determine valuation, as well as how
components of a full financial spreadsheet: incomemuch debt a company can handle.
statement, balance sheet and cash flow. BecauseAfter operating income, you will include items
these financial statements are based oninvolved in the financing of a company, like
accounting rules, there will be some accountinginterest expense for a company who has debt. In
theory used in this article but only very high level,addition, you would include interest earned from
basic elements to allow the reader to follow along.excess cash balances or short-term and
The Income Statementlong-term investments. If the company is a
The income statement includes items that give anfinancial institution, this interest expense and
indication of how much a company sells (calledinterest income lines are actually part of revenue
revenue, sales or net sales) and what it costs toand cost of revenue, so you would see that
run the business (cost of sales, operatinginformation near the top, but for most other
expenses, taxes). If you took sales andindustries, it constitutes a place below operating
subtracted all of the expenses, what is left is theincome. Finally, if there are any other
net income of a company. An example incomenon-operating sources of income, like gains on
statement will look like the following:sales of assets, it would be included in this area,
Net Sales - Cost of Sales = Gross Profittoo. The sum of all of these entries is normally
- Operating Expenses = Operating Profitcalled "Other Expenses, Net."
- Interest Expense + Interest Income +/- OtherOnce the other expenses are subtracted from
Expense/Income = Pretax Incomeoperating income, a company has pretax income,
- Income Taxes = Net Incomeor income before income tax provision. This is the
Net sales represents what a company has sold,accounting figure used to determine how much
whether a physical product (box, toy, car, etc.) ortax an entity is required to pay to the
a service. The cost of sales represents whatgovernment. Normally, companies pay around a
expenses a company incurred to provide the35% federal income tax, and they may have to
physical product or service. For example, if apay a state and local tax amount based on
company sold $100 worth of shoes and thespecific tax rules. There are also other items that
machine usage to make those shoes was $40,impact how much tax must be paid, including any
than $40 is your cost of sales, and thus, theoperating losses from a prior year, tax credits
gross profit is $60. In general, a manufacturingused to offset taxable income, and certain
business has costs related to the running ofaccounting methods that can increase or
machinery to make a product plus a depreciationdecrease the amounts owed during a particular
value associated with the economic wear andtime period. Once the total tax is determined, the
tear, which is usually included in cost of sales.net income can then be calculated.
Operating expenses relate to items including theWithout getting too much into accounting
administrative parts of running a business, includingmethods and tax law, the net income number is
payroll, rent or lease payments, advertising andmerely the result of accounting methodologies and
marketing, depreciation and amortization on officedoes not necessarily reflect the cash generation
fixtures and other general and administrativeof the firm. As stated earlier, EBITDA is a better
items. This category is usually reserved for themetric of a company's ability to generate cash. As
non-activity aspects of business. Somewill be discussed later, there are certain items to
companies, like pharmaceutical or electronicsbe deducted from EBITDA to determine true
entities, will also have research and developmentfree cash flow, but for now, just note that cash
expenses, and these are normally listed under thisgeneration and accounting regulations create a
section of the income statement. After summingdifferent set of results. It is important to keep
all of these expenses and subtracting from grossthat in mind when you develop your financial
profit, you are left with operating income (ormodels because understanding the components of
operating loss).the income statement is the first step in putting it
Operating income is an important figure inall together.
business because that is what a company