| Signage has existed ever since man invented | | | | materials that are used to manufacture these |
| outdoor advertisement. There are instances | | | | signs changed to become far more durable, |
| ranging back hundreds of years that have shown | | | | resistive to the outdoors and eco-friendly, they |
| names being put on inns and taverns. These | | | | have evolved to take on various shapes and |
| were, usually, in the traditional rectangular format. | | | | sizes. One of the very first different shaped signs |
| As history has shown us, this science of | | | | to be manufactured in large format was a giant |
| marketing has evolved considerably and signage | | | | tyre placed between a highway divider. It |
| has taken on most unusual forms. | | | | increased tyre sales by more than 20% for the |
| You will not find a more direct form of visual | | | | manufacturer. |
| communication for your business than a custom | | | | Advancements in engineering have enabled |
| made sign. Signage is a powerful tool that tells the | | | | advertisers to offer different shaped signage. You |
| masses where you are located; it also tells | | | | could now very well have a pumpkin placed |
| prospective customers the type of services you | | | | outside announcing a Halloween sale, albeit this |
| are offering. The right type of signage can say a | | | | pumpkin would be made out of bio-degradable |
| lot about your business and increase traffic to | | | | plastic and be 20 times in size to a real one. |
| you thus increasing sales. | | | | Think about having a heart shaped sign telling |
| Try and remember the last five signs that you | | | | people about a new romantic fragrance that you |
| encountered. Remember the signs that said Wet | | | | have in stock. Want to take out a fire sale, try a |
| Floor, For Rent, and For Sale etc. We use signage | | | | sign that actually looks like fire. There are literally |
| so much, that, it has become part of mainstream | | | | thousands of various types of signs that you |
| life. We use signs when we need to convey a | | | | could use to your advantage. If the signage |
| message to just about anyone passing by, in | | | | doesn't exist, you would most probably find |
| hopes of the fact that the segment that you are | | | | someone that could build you one, cheap and fast. |
| trying to target will see this sign and walk in. | | | | As advertising has also evolved into a science, it is |
| Remember all the neon signage that you have | | | | now understood that different shaped signage is |
| encountered. People have been bending neon | | | | far more effective than your run of the mill |
| tubes for so many years to form different | | | | rectangular sign. This probably has something to |
| shapes and large format signage. Almost all large | | | | do with how we perceive signs at a sub-conscious |
| format signage, which, was used at night, was | | | | level. As the heart shaped sign would invoke |
| built using various sizes of neon tubes, till the point | | | | romantic feelings in us, points to this fact. Try |
| that large format video screens took over the | | | | hanging various sized toy car signs outside your |
| job. | | | | toy store and watch the tots pull in their mums |
| Signage has evolved with time. Not only have the | | | | to drive up your sales. |