| How can you make money from home with your | | | | "I'm talking about collectable die cast models. I've |
| hobby? Anyone with a passion for a particular | | | | been collecting them for more than 20 years but |
| hobby, pastime or interest would love to be able | | | | it's very difficult for us collectors to source them |
| to earn money from it. We all would, but there | | | | in Europe, we usually have to go to the States to |
| are very few people who are fortunate enough | | | | get them because that's where most of the |
| to be able to do this. However, there is a way | | | | collectors are. I'd love to be able to give advice, |
| that it can be done for almost anyone who is | | | | source and sell models to collectors in Europe". |
| passionate about their hobby. | | | | Al had just identified a niche market (His hobby). |
| The answer lies in the Internet. Marketing online, in | | | | An activity specially suited to his interests and an |
| partnership with the right online business, offers | | | | area of demand for a product or service. |
| the flexibility to either finance your hobby or in | | | | I said, "Al, what if I can show you a way to |
| some cases to earn so much money from it that | | | | create an online presence that promotes you as |
| you can quit your day job and indulge in your | | | | the "go to" man for information related to your |
| hobby full time. | | | | specialist hobby, not just in Europe, but the world? |
| Let me explain further. Marketing successfully | | | | Would you be interested?" |
| online (or offline for that matter) relies on getting | | | | To cut a long story short, oh yes, Al was very |
| your product under the noses of as many people | | | | interested and we spent the next 20 minutes |
| as possible. Today that can be accomplished | | | | talking about the types of services and products |
| through Social Marketing using sites such as | | | | that he and his fellow collectors would be |
| Twitter or Facebook to make contact and | | | | interested in. |
| develop relationships with people. | | | | So how could he make money from his hobby? |
| Relationships are developed by adding value with | | | | Well, in a number of ways. By creating an |
| your contributions and in doing so building trust | | | | informative website or blog on his hobby, Al will |
| and a list of loyal followers. | | | | soon build a large list of followers ("The Money Is |
| Let me give you an example. | | | | In The List") who appreciate the value that he |
| I had called a prospect interested in my business. | | | | gives them on his site. |
| His wife answered the phone and my prospect | | | | He can now sensibly market any of his |
| (lets call him Al) was reluctant to talk because he | | | | hobby-related products or services to this list. |
| was tired. Not a good start. Eventually we began | | | | He can market his primary internet business as a |
| to talk about his current job (nightclub manager) | | | | means for the people on his list to finance their |
| how fed up he was with it (It made him tired) | | | | hobbies. |
| and what he would like to do in an ideal world. | | | | He can market any suitable products included with |
| Chuckling, he said, " Of course I'd really like to do | | | | his primary internet business to his list. |
| something along the lines of my hobby, toy | | | | He can carefully affiliate market suitable products |
| soldier collecting, but that's just wishful thinking". | | | | and services from other related sources. |
| "Soldiers? I asked, "Tell me more". | | | | But best of all, he is now in a position where he |
| Now, here's the funny thing. At this point any | | | | can take control of his work life and earn money |
| sense of tiredness disappeared from Al's voice | | | | doing something that he enjoys and is passionate |
| because we were now discussing a subject about | | | | about. He can create his own job freedom - |
| which he was passionate, his hobby. It was as if I | | | | Earning Money From His Hobby. |
| was now talking to a different person. | | | | In essence it's as simple as that. |
| "I'm not talking about plastic toys here," he said, | | | | |