| So now that you have the basic concept of what | | | | he will release a few videos. These videos will give |
| email marketing is, you probably want to know | | | | real and quality information to those who watch it. |
| where to send these emails to. The typical person | | | | In fact, I loved them and learned a lot from the |
| that you would want to send your email to would | | | | small tips he offered in them. In the end, he would |
| be someone who could also be referred to as a | | | | encourage you to see a few other videos which |
| lead. | | | | were private. The only way to see those videos |
| So what exactly is a lead? A lead would be a | | | | would be to register on his website. He was clear |
| person that perhaps some type of interest in | | | | and open with you about it that upon release of |
| your product. For example, you should be realistic | | | | his new product, he would be sending you an |
| enough to know that if you sell toy cars that not | | | | email to remind you and give you a special deal |
| everyone is going to be interested in this product. | | | | on the price. |
| However, those who are searching for it online, | | | | The end result is that I signed up. I got my email |
| watch videos of toy cars, or have purchased a | | | | that he promised he would send me. I never |
| toy car from you are perhaps more likely to buy | | | | purchased his product, but many did. I have seen |
| from you in the future than anyone else. | | | | a lot of discussion about it on several forums too. |
| The process of generating leads is extremely | | | | It was clearly a good marketing technique. |
| important if you intend to do email marketing. This | | | | Another common way of gathering people on |
| is why creating lists of email addresses and people | | | | your list is to make those who buy from you |
| are so important to do from the very beginning. | | | | give their email to you. This is a good way to |
| Even though you may never actually send emails | | | | retain customers as well. A lot of people will |
| out you should still collect emails whenever | | | | search for something on the internet, they will |
| possible. You never know when you might find | | | | buy from a company they are not real familiar |
| them useful later on. It does not matter what | | | | with, but when they want to buy more of that |
| point you are at now, whether you have had | | | | product they will never know where to find you |
| your website up for several years or you are | | | | again. If you send them occasional follow up |
| just getting ready to work through your sales | | | | emails with new specials you are offering you |
| pitch. If you can find a place to collect emails from | | | | may find that they will buy more products from |
| your site visitors, you should. | | | | you in the future. This is not an idea of spamming |
| How gathering emails should be done | | | | them everyday, once per month is about right, |
| Generally, there are numerous ways to collect | | | | but could be spread out a little further even if you |
| people. Probably the most popular ploy is to offer | | | | see fit. Also, the more you can tailor that email to |
| something for free. In return, you make sure | | | | what they previously bought the better. For |
| they give you a valid email address. One of the | | | | example, if you own a car parts store and they |
| best marketers I have seen used this tactic and | | | | previously bought rotors off of you, you may |
| is quite successful at it. What he does before he | | | | consider sending them an email when you have |
| releases a new marketing class that he puts on, | | | | specials on rotors. |