| is the #1 auction site on the internet. eBay is the | | | | subject and see what comes up. Use this |
| fifth most visited site on the Internet. Now, eBay | | | | information to create your product content. |
| jumped on the blog bandwagon. They have | | | | Caution: stay away from having a blog with very |
| opened a brand new section of their site called | | | | little useful content and a lot of sales ads for your |
| eBay blogs. This area allows a registered eBay | | | | auctions. It’s good to occasionally write a |
| user to sign up for, and maintain an eBay blog. | | | | blog post to promote a new item you have up |
| Blogs are here to stay. So, if you’re | | | | for auction, but if that is all you do then |
| serious about growing your eBay business then | | | | you’ll get very few repeat visitors to |
| you should definitely consider signing up for, and | | | | your blog. eBay is a very community oriented |
| creating your very own eBay blog. eBay has done | | | | platform and the more community friendly |
| a great job of making the process simple and | | | | information you provide, the more potential you |
| easy so that almost anyone can navigate through | | | | have for repeat customers to come back to |
| the steps and easily set up their own blog. You do | | | | your blog… and hopefully visit your eBay |
| not have to have any programming experience or | | | | auction listings. |
| special html knowledge. Just visit the following url: | | | | How do you Promote Your Blog? |
| and click on the large button that says | | | | Like any other site on the internet, your blog will |
| “Start Blogging”. | | | | have its own unique url or website address. You |
| What Are Blogs? | | | | will want to make sure that you keep this hand |
| In the simplest of terms, a blog is basically an | | | | and start promoting your blog. There are a |
| online journal. Blogs provide a place where you can | | | | variety of ways that you can promote a blog. |
| easily write news and information about yourself | | | | Some of these would include submitting your |
| and your auction sales on a daily basis. The word | | | | website to major search engines, and blog |
| blog is a combination of web and log combined | | | | website directories. You can easily further |
| together to make the word blog. Blogs are a hot | | | | promote your blog by taking the content or |
| internet craze because they allow anyone to | | | | articles that you write on the blog and submitting |
| easily publish their own thoughts and content | | | | them to some of the major article directories. |
| online - instantly. | | | | You can also create your own domain name and |
| Blogs are also wonderful for creating a ton of | | | | then forward it to your blog, so that you have a |
| extra traffic and visitors to your auction listings. If | | | | link that is easy for people to remember. In the |
| you frequently post great content to your blog it | | | | past, I have used to secure my url’s for |
| will quickly be picked up by the search engines | | | | blog promotion. |
| which will create more visitors to your blog and | | | | What about Blog Comments? |
| your auction listings for free. | | | | Another great way to promote your blog and |
| What Should You Blog About? | | | | build traffic to it is to comment on other |
| In this day and age, it’s hard to imagine | | | | people’s blog. As a general rule, you |
| being an eBay seller and not immediately see the | | | | should only post to other related blogs and post |
| benefit of having a blog. It provides an easy way | | | | meaningful comments. If you start leaving a |
| to interact with your customers. You can provide | | | | bunch of random comments that have nothing to |
| updated information about your auctions, the | | | | do with the blog, or the blog post in general, then |
| products you sell and general info about your | | | | people will see this as “blog spam” |
| business. Once you get used to blogging, you | | | | also known as “splog content”. |
| should consider making posts to your blog on a | | | | Does eBay have Blog Tags? |
| daily basis. | | | | Another useful feature that eBay has included is |
| To get the most from your blog you want to | | | | blog tags. When you first set up your blog, there |
| think about writing content that is useful to your | | | | are some important fields to fill out including the |
| customers. eBay sellers should use their blog to | | | | selection of the tags that people will use to find |
| provide more information about what they sell. | | | | your blog. These tags are basically keywords that |
| For example, a seller who specializes in model cars | | | | people might use to search for your blog. If we |
| might take some time to write a few articles or | | | | continue with “wedding” example |
| create posts about “tips for building model | | | | above, a seller of wedding related items would |
| cars”. Another seller who sells wedding | | | | want to use common wedding keywords in their |
| related goods might write blog posts about | | | | tags section. This could include tags like wedding, |
| “effective wedding planning on a | | | | invitations, cake toppers, and wedding planning. |
| shoestring budget”. The point is this: you | | | | Now, when another eBay user searches for |
| want to make the content useful to your | | | | wedding related blogs this blog will show up in the |
| customers so they will come back often. The | | | | listing and again bring some free traffic to the |
| more you write good quality content and inform | | | | blog. |
| your customers, the more they will want to | | | | In the not too distance future, eBay blogs will be |
| purchase products from you. Another benefit is | | | | commonplace. It is now that you have the |
| that you can quickly establish yourself as an | | | | opportunity to set yourself apart from your |
| authority on the subject. | | | | competition by setting up your blog – and |
| If you’re not sure what content to post | | | | using your blog to get free traffic to your eBay |
| in your blogs, simply do a google search for your | | | | listings! |