| The Gray Ferrari | | | | competitive in the market companies need to |
| Global proceedings and rivalry affects nearly all | | | | develop new products which are of quality and at |
| modern businesses and organizations are | | | | the same time affordable to the consumers. |
| progressively more facing confrontations as a | | | | Firms strive to remain market leaders within their |
| result of the ever changing external and internal | | | | industries and these businesses are faced with |
| surroundings. The economic and political | | | | many challenges in their current business |
| connections involving the relocation of money, | | | | undertakings and there is a need for them to |
| products, and people within and outside national | | | | fight for their survival that result from global |
| boundaries together with ideas and values have | | | | events and competition which affects them either |
| increased the pace of transformation, vagueness, | | | | positively or negatively. |
| indecisions, and unpredictability. For firms to remain | | | | |