| So you're excited about your business opportunity | | | | audience should be network marketers or people |
| and you're ready to start marketing online. The | | | | looking to get into network marketing. Your |
| problem is, with all the different ways you can | | | | target audience isn't dog trainers or model airplane |
| market, you don't know where to begin. Well, a | | | | enthusiasts. If you make good videos, but position |
| simple form of free marketing that you can use | | | | them in front of an untargeted audience, you |
| right out of the gate is video marketing. In this | | | | won't get any results. Placing the right keywords |
| short article, I'll discuss video marketing, it's | | | | in your title and description, and adjusting your |
| advantages and how you can start utilizing them | | | | tags will help you position your videos in front of |
| to drive traffic to your website. | | | | people who would most likely be interested in |
| One of the coolest things about video marketing, | | | | what you're offering. |
| as I mentioned earlier, is that it's free. And for | | | | A little tip when your adding keyword to your |
| new marketers starting out, that's very | | | | tags – Besides adding keywords, you can also |
| important. All you really need is an inexpensive | | | | add key phrases to your tags by placing quotation |
| camera, which might be your only cost if you | | | | marks around the key phrase you want to |
| don't already have one, and you're ready to go. In | | | | target. |
| a matter of minutes, you can put together a | | | | 3. Determine where to post your videos – |
| piece of content and upload it to a video sharing | | | | There are a ton of video sharing sites on the |
| site. | | | | internet where you can post your content. |
| Another benefit of video marketing is that it does | | | | Obviously, everyone's heard of Youtube so you |
| what text ads can't do. It also allows you to show | | | | definitely want to upload your videos there. But |
| your excitement, build a rapport with your target | | | | there are 30-40 other sites you can upload videos |
| audience and show your personality, which goes a | | | | to. Now, you might wonder why you should post |
| long way when you're trying to connect with | | | | them up on so many sites when Youtube is the |
| people. Obviously, text ads are also effective, but | | | | undisputed King of video sites. There's a couple of |
| they just can't do what videos do. | | | | reasons, but one is so you can increase the |
| If you're not familiar with video marketing, there's | | | | chances of being found on the search engines. |
| no need to worry. There's a ton of resources and | | | | Also, by posting to many relevant video sites, |
| tips you can find online. The following are 3 basics | | | | you can create quality backlinks to your website |
| to help you get started: | | | | which will increase it's relevancy in the eyes of |
| 1. Determine what your video content will be | | | | search engines like Google and Yahoo. But, that's |
| about – As a rule of thumb, don't hard pitch | | | | for another article. |
| your business and products on every single one | | | | One last note, uploading videos to 30-40 sites is |
| of your videos. Every once in a while, it's OK to | | | | extremely time consuming, so you might want to |
| soft pitch your business and products, but for the | | | | outsource that to a posting service if you can |
| most part, try to make your videos informational | | | | afford it. |
| so you can educate your prospects. Your | | | | If you can discipline yourself to create one piece |
| prospects all have certain challenges and problems | | | | of video content a day, before you know it, you |
| concerning their businesses. The key is to make | | | | can have hundreds of videos online driving quality |
| videos that offer solutions to their problems, so | | | | traffic to your website on auto-pilot. And, once |
| they have a reason to watch your videos. | | | | you've got a steady flow of traffic, you've |
| 2. Identify your target audience – If your | | | | started the process of building your network |
| videos are about network marketing, your target | | | | marketing business online effectively. |