| An accountant will tell you this about your | | | | gears wherein you will find a surge of loyal |
| business or a money focused greedy | | | | customers and employees. You will begin to see |
| businessman will always have their focus. You | | | | that your best sales people are your customers |
| might say these are harsh words but that is the | | | | and they have become willing marketers of your |
| harsh reality of a lot of businessmen today that | | | | business. You do not even need to pay them for |
| their only focus and has defined their bottom line | | | | it. The least you must do is thank them with a |
| as "PROFIT". | | | | note or an email or you can take that extra mile |
| That should not become the paramount in your | | | | and do it yourself. Imagine the look on the face |
| business because once this starts become the | | | | of your customer when they see you walking on |
| gear that turns the wheel it will more than likely | | | | their pathway on the way to their door. |
| end up busted at the end and your desired | | | | Human Capital Focus |
| bottom line will no longer be there. The reason for | | | | And if we become a type of employer that we |
| this is because the effect of such a mentality in a | | | | know the names and birthday of our employees |
| business will result to losing sincerity and | | | | including that of their family. Again let me take |
| commitment to your clients or customers and | | | | you into an imagination when you have in your |
| especially with your employees. When people | | | | hand a cake for your employees son or daughter |
| start to see this from your business you will then | | | | - what a huge surprise would that be for them. |
| see the start of shifting of customers to your | | | | Although you might think that this is corny but |
| competitor or you will find a lot of resignation | | | | then again if you do this consistently to practically |
| letters from your employees on your table and | | | | everybody within the organization and outside |
| attrition becomes your biggest concern instead of | | | | your organization including your suppliers you will |
| how to improve your business by improving | | | | end up with a business that will become a brand |
| processes that affects your customers and | | | | even for the next generation with profits breaking |
| employees. | | | | your own records if not numbers in the industry. |
| Customer Centric Focus | | | | Make the welfare of your clients or customers |
| But if you set your focus in making a difference | | | | and your employees your bottom line them you |
| in the lives of those whom you serve as | | | | will surely take in more profit than what you |
| customers or clients and to the lives of your | | | | expected. |
| employees then you are shifting into a different | | | | |