| It's hard to earn a high rating on search engines. | | | | labeled "antique model car" and then something |
| Tips for placing higher can make the difference | | | | else, like a model number or other description, |
| between being in the top 20 for your keyword or | | | | your rating will go up. Your page also has a name |
| somewhere on results page 20. If you want | | | | that shows up in the blue bar above all your menu |
| higher rankings, try the following search engine | | | | bars in the browser; this name should include your |
| tips. | | | | keyword phrase as well. |
| Load your page with keywords. Keywords are | | | | All search engines work a little differently. Here |
| the terms your customers are likely to use when | | | | are some search engine tips for specific search |
| searching. If you sell antique model cars and you | | | | engines. |
| just have pictures on your home page, you're not | | | | Yahoo! is directory-based; that means that part of |
| likely to get a single hit. Number one in search | | | | its database is put together by humans. If you |
| engine tips: include written content on your home | | | | have a nonprofit or primarily informational site, |
| page that uses the term "antique model cars" | | | | you can submit it to their directory section for |
| often, and your ranking will go up, often way up. | | | | free, and this will enhance your placement in a |
| Pick the right keyword. Search engine tips from | | | | search. (If you have a for-profit or merchant site, |
| the search engines don't always tell you this, but | | | | they will charge you a fee for this.) |
| the keyword or combination of keywords your | | | | Google and MSN both use crawler-based |
| customer is going to search for is critical. Be | | | | technology; that means that once they know a |
| specific. You're not likely to place high if you | | | | web page is there, they send out "spiders" to |
| choose "flowers," but if you use "Boston wedding | | | | examine its content and determine how it should |
| flowers," you will. Make sure that your keyword | | | | rank in keyword searches. The best search |
| combination is something your customers are | | | | engine tips for crawlers are to make sure your |
| likely to search for. | | | | keywords are in place, and to update your page |
| Name your pictures and page. This isn't often | | | | frequently. |
| mentioned in search engine tips, but when you put | | | | Crawlers rate unchanging pages lower than pages |
| together a web page, images have a spot for an | | | | that update at least monthly. Be sure to submit |
| alternate name. The search engines look for these | | | | your site to crawler-based search engines. |
| alternate names, and if you have lots of images | | | | |