| u want to be very clear when you are driving | | | | The next on your list of searchers would have to |
| traffic to a page what is that one thing you want | | | | be the shoppers. These are people who already |
| them to do. With this we proceed and clearly | | | | has background information. They’ve done |
| define the three different types of searchers that | | | | a little research and at this point and they might |
| we have. In a nutshell, we have information | | | | be saying something like this: “I want a |
| seekers and really everybody who does a search | | | | car and the kind of car that I want is a hybrid car |
| is an information seeker. | | | | or I want a Ford truck.” |
| So we are looking at a big piece of the pie that | | | | As an internet marketer, catering to a shopper |
| then shrinks down and becomes more focused. | | | | now leads you to a place where you know that |
| We have shoppers and we ultimately have | | | | they have an idea and they are considering their |
| buyers. Buyers and shoppers are more like more | | | | options. They are beyond the basic phase and |
| refined versions of information seekers, and the | | | | these people really are ideal for product reviews. |
| more of them that you have in your business, | | | | If you want to do a name squeeze and give |
| the better will it be for you as an internet | | | | them away something for free, you can use this |
| marketer. | | | | pitch:”Download this free report on the |
| Information seekers know that they want | | | | top ten hybrid cars in 2006 review.” And |
| something but they don’t know what it is. | | | | there is no better way to reach to shoppers than |
| A typical information seeker may want a new car | | | | giving them something they can use to help them |
| but he still does not know what kind. So he is | | | | make the right decision. |
| going to search for it online and type keywords | | | | Finally, as an internet marketer you can go after |
| such as: ‘car’ to help augment his | | | | people in purchase mode. People in purchase |
| search. | | | | mode are ready to take action. They know what |
| And we see huge search volumes for a word like | | | | they want and they are looking for the best |
| car but it could be anything. You as an internet | | | | offer. So on your part, you ought to offer an |
| marketer still has no idea at that point whether | | | | enticement that serves to satisfy that need. This |
| they want a new car, a used car, a toy car, or | | | | is the group that you call your buyers. |
| remote control car. | | | | That where they are looking for confirmation that |
| So most of these information seekers search on | | | | they are making the right decision. Your main |
| very general terms that at the beginning of the | | | | thrust is in playing on people’s doubts and |
| search process they need basic information and | | | | insecurities. The best way is to ensure that they |
| they don’t want to pay for it. And these | | | | are not making a bad choice and that you are |
| are ideal squeeze page visitors. Free downloads | | | | giving them extra guarantee such as warranties |
| are a good approach to take with them. | | | | and money-back options. |